homeoteleuton (literary)
Definition - Repeating the same sound
(1) at the end of consecutive words or
(2) at the end of words that are in close succession.

Example -
The illustrious, industrious, yet preposterous Gus.

Etymology -
In Greek the word means "like ending."
Note: The technique was first identified and labelled by Aristotle in his Rhetoric.

Oxford English Dictionary -
The term's first citation in this sense is from 1586:
"Omoioteliton … when words and sentences in one sort doe finish together, as thus; Weeping, wailing, and her hands wringing, she moved all … to pittie."
(A. Day Eng. Secretary ii. (1625) 86)

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