Definition - A general name for a set of figures of speech — such as paralipsis and prolepsis — where the speaker mentions something by claiming that he or she won't mention it.

Example -
She is talented, not to mention beautiful.
Note: The above is an example of the type of apophasis called paralipsis.

Etymology -
The word derives from the Greek apophanai, to say no (from the Greek apo, away + phanai, to speak).

Oxford English Dictionary -
Its first citation is from 1657:
"apophasis … a kind of an Irony, whereby we deny that we say or doe that which we especially say or doe."
(J. Smith Myst. Rhet. 164 Apophasis )

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